Google Ads & paid advertising management
More clicks aren’t the goal. Better inquiries are.
Spending on ads without knowing which leads are worthwhile? RID manages Google Ads and paid campaigns around your offer, the experience after the click, and the evidence needed to decide what to improve or scale.
Campaign work / a local carpentry business
Clicks were arriving.
The right inquiries weren’t.
The business had invested in Google Ads but was struggling with lead quality. RID audited the campaigns before developing a revised strategy.
- 01 / The search
Revisit keyword targeting.
RID’s audit led to targeted keyword research as part of the new strategy.
- 02 / The promise
Refine the ad copy.
The campaign work included copy optimization alongside the targeting changes.
- 03 / The destination
Improve the landing page.
The strategy also addressed the experience after the click through page design improvements.
The decision: examine targeting, message, and destination together. A lead-quality problem needs a view of the full journey before increasing spend.
The published engagement reports improved lead quality and continued management. Your team supplies the sales feedback that helps distinguish a form submission from a useful inquiry.
Read the historical campaign caseChoose the right channels
Different platforms.
One business goal.
A channel earns its place in the plan through audience fit, a usable offer, and the ability to learn from the spend. We can begin with one platform and connect others as the case develops.
The scope, made clear
Know what
you receive.
Start with the channels your audience and budget can support. We agree on the campaign, creative, and measurement work before making changes to your account.
An assessment, channel and budget plan
Review your offer, audience, current accounts, and sales process. For Google Ads, examine campaign structure, available search terms, targeting, spend, and destinations. For a new account, establish the campaign and measurement plan. Choose what to retain, improve, or build.
You receivePriority channels, campaign objectives, proposed spend allocation, and the decisions that require your approval.
Campaigns and creative with a purpose
Build or refine campaign structure, targeting, exclusions, ad copy, and agreed creative variations. Check the connection between each ad and its destination.
You receiveAn agreed campaign setup, creative review, and a list of landing-page changes with named owners.
Measurement before optimization
Define useful actions such as qualified inquiries, purchases, or booked calls. Review tracking, consent requirements, and the available connection to your CRM or sales records.
You receiveConversion definitions, tracking checks, and a record of gaps or implementation work still needed.
Ongoing management and a decision record
Review delivery, spending, targeting, creative performance, and conversion quality. Test changes and adjust the agreed plan as evidence develops.
You receiveA change log, performance review, and prioritized next actions, delivered on the review schedule agreed at the start.
A clear start
From the first call
to the first learning.
Onboarding starts with your business and the state of your accounts. Timing depends on access, assets, tracking, approvals, and platform review.
Agree on the goal
Define the offer, customer, target markets, budget, and what makes a lead or sale valuable. Select an initial channel mix that the budget can support.
Review access and readiness
Use account invitations to review campaign history, analytics, creative assets, and landing pages. Identify tracking, verification, or website work that needs to happen first.
Prepare and approve
Confirm campaign structure, conversion definitions, creative, destinations, and spend limits. Agree on approval responsibilities and launch readiness.
Launch, learn, and refine
Check delivery and measurement after launch, gather lead-quality feedback, and use the agreed reporting schedule to decide what to improve next.
A good fit when…
- You have an offer, an audience, and the capacity to respond to inquiries or fulfill orders.
- You can provide account access, approve creative, and make or authorize landing-page changes.
- You can share sales or lead-quality feedback and fund a meaningful period of testing.
Bring to the first conversation
- Your website, priority products or services, target locations, and an initial media budget.
- Existing ad accounts and recent results, if available. We can also scope a new setup.
- Available brand assets, photos or video, an approval contact, and the way your team tracks inquiries or sales.
Start with what you have. Account invitations follow an agreed scope; you do not need to send passwords. If Google Ads access is blocked, start with account recovery.
Measurement that supports decisions
Understand the spend.
Know the next move.
Agree on a baseline and reporting cadence at the start. We bring campaign activity and business feedback into the same conversation, with clear sources and comparison periods.
Where the budget went
Spend and pacing by channel and campaign, with the reporting period and comparison period clearly stated.
What the activity produced
Relevant engagement and agreed conversion events, cost per outcome, and revenue or return on ad spend where reliable revenue data is available.
What your business learned
Lead-quality and sales feedback alongside campaign data. Platform attribution windows can overlap, so we distinguish platform-reported results from CRM or order records.
What changes next
Tests completed, findings, unresolved tracking issues, and the next budget, creative, audience, or landing-page decision.
Tracking quality, consent settings, attribution windows, and delays between a lead and a sale affect what can be measured. Reports should make those limits visible.
Scope & investment
A clear fee.
An agreed scope.
Ad Management starts at
$1,000
per month · ad spend separate
Final fees depend on the scope. We agree on the channels, campaign workload, creative needs, measurement, and reporting before work begins, whether you need one platform or a program spanning several.
Your proposal separates management fees, media spend, and any additional creative production, development, or tracking work.
Discuss your scopeBefore we begin
A little clarity.
Do we keep ownership of our accounts?
Yes. Your business retains ownership of its advertising accounts and data. We use platform access permissions to manage the agreed work and define responsibilities before starting.
Do you guarantee sales or a return on ad spend?
No. Results depend on demand, competition, the offer, creative, budget, measurement, and the experience after the click. We agree on the work, document decisions, and report the evidence available for your business.
Connected expertise
YOUR NEXT CHAPTER STARTS WITH A CONVERSATION.
Let’s make
your next move.
Book a free strategy call15 minutes. Your business, your goals, and a clear next step.