Read this case in context.
This is RID Marketing’s account of a historical engagement. The work, results, and timing describe that client’s situation. For an issue you are facing now, start with the current Google Ads guidance below.
The challenge
Midwest Global faced Google Ads suspension and limited ad serving alongside account and billing issues. The engagement covered restoring access and reviewing campaign performance.
The work
RID reviewed the account and the information associated with the business, worked through the recovery process, and evaluated campaign performance once advertising could run. Policy remediation and ongoing performance management were connected parts of the engagement.
What the published comparison shows
| Metric | Before | After |
|---|---|---|
| Impressions | 9,957 | 9,767 |
| Clicks | 220 | 187 |
| CTR | 2.21% | 1.91% |
| Spend | $1,843.84 | $1,700.78 |
| Conversions | 72 | 70 |
| Conversion rate | 32.73% | 37.43% |
| Cost per conversion | $25.61 | $24.30 |
Cost per conversion declined by approximately 5.1%, while conversion rate increased by 4.70 percentage points. Total conversions decreased from 72 to 70. The table supports an efficiency improvement; it does not establish a revenue, profit, or ROAS increase.
The takeaway
Restoring an account is one step. Understanding what happens after access returns requires clearly defined conversions, comparable reporting periods, and business context. Individual historical results do not predict another account’s performance.
This case describes a specific historical engagement. Platform decisions and individual business results vary.