SoftRoad America needed a clear way to explain its legacy software modernization services. The company had technical expertise and supporting material, but its landing page also needed to help prospective buyers understand the offer and decide whether to start a conversation.
RID Marketing worked with SoftRoad’s team through content revisions, HTML development, visual review, and approval. By September 17, 2026, the COBOL-to-Java page was approved and ready for publication. A related RPG / IBM i page had also been delivered for review.
The challenge: connect technical detail to the buying decision
During a September 11 review, the team discussed a performance problem: advertising was generating traffic without the leads the business wanted. The next phase focused on the page visitors encountered after clicking. SoftRoad needed to explain its modernization approach while answering practical questions about pricing, migration stages, and the work involved.
The work: build, review, and refine with the client
RID developed the HTML page from SoftRoad’s current content and supporting track-record material. Full-page previews let the team assess layout and message sequence alongside the wording. Revisions addressed the Controlled COBOL to Java Modernization headline, legacy-system context, descriptions of the approach, migration-specialist messaging, and a nine-question FAQ.
The FAQs covered pricing and phased migration. When SoftRoad updated a corporate experience figure, RID revised the page and delivery package to match the client-supplied information. The review process let the technical team correct the substance while RID implemented the presentation and page structure.
A reusable structure for a second service
After the COBOL page was approved, RID used its structure as the foundation for the RPG / IBM i modernization page, adapting the messaging for that service rather than simply changing technology names. The RPG version was delivered with its own full-page screenshot and website package. As of the September 25 follow-up, the client was still finalizing its homepage and RPG content updates.
The outcome: approved development work and a defined next step
The confirmed deliverables were an approved COBOL landing page, a related RPG page delivered for review, and a reusable approach to presenting SoftRoad’s modernization services. The team discussed comparing the new COBOL page with the existing version using conversion rate as the primary measure rather than click volume. That comparison remained a proposed next stage, with performance to be assessed after publication.
What this case shows
Technical B2B website work requires close coordination with subject experts. The technical substance must remain accurate, while visitors need a clear route through the problem, approach, evidence, and next step.
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This case describes a specific historical engagement. Platform decisions and individual business results vary.