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Help & FAQs

Whether you’re here because you’re dealing with a suspension, trying to stay compliant, or simply looking for a marketing agency that actually knows how to operate inside Google’s rules—welcome.

This FAQ hub covers the big questions we hear most: reinstatement expectations, timelines, policy basics, and what it looks like to work with R.I.D. as your long-term digital marketing partner.

Frequently Asked Questions

About RID Marketing

Who is R.I.D. Marketing?

R.I.D. Marketing is a specialized digital marketing agency focused on helping businesses advertise, grow, and scale within Google’s advertising ecosystem. While many agencies focus only on performance metrics, our work begins deeper—at the policy, compliance, and account-structure level that determines whether an advertiser can operate at all.

We work with businesses that want clarity, stability, and long-term results—not shortcuts that lead to suspensions or account loss.

What does R.I.D. specialize in—and how is it different from a traditional marketing agency?

Traditional agencies typically focus on traffic, creatives, and bids. R.I.D. specializes in how Google evaluates, trusts, and enforces advertiser behavior.

That means we work at the intersection of:

  • Google Ads & Merchant Center policies
  • Account structure and historical signals
  • Website and business verification
  • Long-term compliance and risk reduction

This approach allows us to both resolve complex suspensions and build accounts that are far less likely to be flagged in the first place.

Who typically works with R.I.D.? Are you a good fit for my business?

We work with:

  • Businesses facing Google Ads or Merchant Center suspensions
  • Brands that have been incorrectly flagged or repeatedly denied
  • Companies scaling spend who want to avoid future compliance risk
  • Advertisers looking for an agency that understands Google beyond surface-level tactics

If your business depends on paid traffic and platform trust, you’re likely a good fit.

Do you only help with suspensions, or do you also manage ongoing advertising and growth?

We do both.

Many clients come to us during a suspension and continue working with R.I.D. for:

  • Ongoing Google Ads management
  • Account restructuring and expansion
  • Compliance-first scaling strategies
  • Long-term risk monitoring

Our goal isn’t just reinstatement—it’s building accounts that last.

What platforms and marketplaces does R.I.D. work with?

Our primary focus is Google Ads and Google Merchant Center, but our work often extends to:

  • YouTube advertising
  • Lead generation funnels
  • E-commerce and Shopping feeds
  • Website and conversion optimization

On any platform where Google policy and trust signals matter, we operate comfortably.

Google Ads & Merchant Center Suspensions

Why do Google Ads and Merchant Center accounts get suspended in the first place?

Suspensions rarely come down to a single issue. Most are caused by a combination of signals, including:

  • Policy misinterpretation
  • Website content or disclosures
  • Business verification inconsistencies
  • Payment or account history
  • Automated system false positives

Google’s enforcement systems are largely automated, which means legitimate businesses are often caught in the crossfire.

What makes some suspensions harder—or impossible—to reverse?

Factors that complicate reinstatement include:

  • Repeated failed appeals
  • Severe trust violations
  • Circumventing system flags
  • Inconsistent business identity signals
  • Attempts to “work around” a suspension

That said, many accounts labeled “unrecoverable” are not, they are just mishandled.

How does R.I.D. approach account reinstatement differently than freelancers or generic agencies?

We do not submit appeals blindly.

Our process starts with a full diagnostic review of:

  • Account history and enforcement patterns
  • Website and technical compliance
  • Policy interpretation errors
  • Risk signals that Google systems rely on

Only then do we develop a corrective strategy and appeal narrative designed to rebuild trust—not just request forgiveness.

What does the reinstatement process actually look like, step by step?

While every case is different, the process typically includes:

  1. Account and website audit
  2. Identification of policy triggers
  3. Corrective actions and documentation
  4. Strategic appeal preparation
  5. Submission and follow-up monitoring

We manage the process end-to-end and advise clients on what to do—and what not to do—during review.

How long does reinstatement usually take, and what factors affect the timeline?

Timelines vary. Some cases resolve in days, others take weeks.

Factors include:

  • Suspension type
  • Account history
  • Appeal complexity
  • Google’s internal review queue

We focus on doing it right, not rushing a weak appeal.

Is reinstatement ever guaranteed—and what should advertisers be skeptical of?

No legitimate agency can guarantee reinstatement.

Be cautious of anyone who promises:

  • “Guaranteed approvals”
  • “Insider contacts at Google”
  • Instant fixes without review

What we can guarantee is a thorough, professional approach based on policy expertise and authentic experience.

Why do some accounts get re-suspended after being reinstated?

Re-suspensions usually happen because:

  • Root causes weren’t fully resolved
  • The account returned to risky behavior
  • Structural or compliance issues remained

Our goal is not just reinstatement—but stability after reinstatement.

Does fixing the website alone actually resolve most suspensions?

Not usually.

Website fixes are often necessary—but rarely sufficient on their own. Suspensions are typically tied to account-level trust signals, not just surface-level content issues.

Still unsure about your account? Every situation is different. A short review can tell you whether reinstatement—or ongoing management—makes sense.

Working With R.I.D.

What does it look like to work with R.I.D. as your marketing agency?

Clients work directly with a team that understands both performance marketing and compliance. We prioritize transparency, documentation, and long-term strategy—not guesswork.

Communication is clear, expectations are defined, and decisions are grounded in how Google actually evaluates advertisers.

How does R.I.D. approach account setup, structure, and compliance from day one?

Every account is built with:

  • Policy alignment in mind
  • Clean structural signals
  • Clear business identity and disclosures
  • Scalable foundations

This reduces risk and supports sustainable growth.

Do you work with businesses that are scaling—not just fixing problems?

Yes. Many of our long-term clients are actively scaling spend and want to avoid the issues that derail growth later.

Preventive compliance is far easier than reactive reinstatement.

How is pricing determined for suspension cases and ongoing management?

Pricing depends on:

  • Account complexity
  • Suspension type
  • Scope of work required
  • Ongoing vs one-time engagement

We price based on effort and expertise—not templates.

Why does pricing vary between different accounts and policy issues?

No two accounts are the same. A misrepresentation issue is very different from a circumvention flag or verification failure.

Flat pricing often leads to flat results.

Expectations & Best Practices

What should advertisers do—and avoid—while their account is under review?

Avoid:

  • Submitting multiple appeals without changes
  • Making drastic account edits
  • Opening new accounts to bypass suspension

Follow a structured plan and let the process work.

Can contacting Google support directly help or hurt my case?

It can do either.

Generic support often provides limited insight and, in some cases, conflicting guidance. We help clients decide when and how communication is appropriate.

How can I reduce the risk of future suspensions once my account is active again?

Long-term stability comes from:

  • Ongoing compliance monitoring
  • Clear disclosures and transparency
  • Thoughtful account changes
  • Avoiding shortcuts and gray areas

We help clients build systems that reduce risk over time.

Getting Started

How do I know if my account is realistically fixable?

That’s precisely what a consultation is for. We’ll review your situation and give you an honest assessment—even if the answer isn’t what you hoped.

What happens during a free consultation with R.I.D. Marketing?

We discuss:

  • Your account history
  • The suspension or goal you’re facing
  • Whether R.I.D. is a good fit
  • What realistic next steps look like

No pressure, no generic pitch.

What should I prepare before reaching out to R.I.D.?

If available:

  • Account details
  • Suspension notices
  • Website URL
  • Any prior appeal attempts

If you don’t have everything—that’s okay. We’ll guide you.

Google Ads & Merchant Center Help

Suspended? Confused? Or just want it done right?

Whether your account is currently suspended, under review, or you’re looking for a marketing agency that understands how Google actually enforces its rules — this is where to start.

Honest answers. No guarantees. No pressure.
Suspension recovery or long-term account management.